web design

The Significance of Web Design in Ecommerce

Ecommerce is a growing trend in today’s market where one can enjoy their shopping on the Web. The progressive technology today is increasing the marketing of numerous industries’ product or services through the availability of properly designed sites that work in drawing interested customers from the web.

It is shown that a higher sales and profit has been linked with a great web design that showcases products and services. Hence it is an invaluable asset in the new era of marketing for most business ventures today.

The online marketing playing field

The current technology that motivates the very best of web design for marketing has actually leveled the playing field players in just about every industry; everybody who wants to indulge in ecommerce can do so starting with designing and launching their website. This consists of welcoming the current technological tools and gizmos in constructing an excellent site through attractive web that bring more web traffic to the website.

Hence, it is not simply the big names in the market that can benefit from a good web design; any business big or small can benefit from it so long as they recognise the opportunity of marketing your product or services on the web.

Site appeal

It is essential to have a fantastic site to display the product or services so that more web customers would come to the site for a better look. An excellent website design draws in visitors to take a look at the wares and offerings.

A terrific web design includes color, fonts, images, video and info that are current and pertinent. There must be the proper placement of elements that make up one’s website encouraging consumers to remain longer and hopefully end up with a sale (conversion).

Now many often find it tempting to add as much visual bells and whistles on their website. While these elements may be visually appealing, be careful not to sacrifice usability by flooding and jumbling to many visual elements on the page. User experience is just as important as aesthetics when it comes to effective website design.

Website advancement

Indeed it is important to have a well-designed website to promote one’s  product or services to the web audience. Excellent web for effective marketing purposes can be accomplished through imaginative and ingenious abilities which numerous people can pick up from web design schools and training centers.

There are lots of expert web designers in the market who are readily available and eager to lend their expertise to business owners at reasonable cost. There are also Reputable internet marketing agencies such as https://www.thinkbigonline.com/ that cater to every aspect of your web marketing needs from market research and optimising for search engines and of course, web design!

Would you like to learn more about the role of web design in ecommerce? You can check out companies like Think Big Online; they maintain a team of talented web professionals that can help your business really stand out on the web.


Search Engine Optimisation

SEO is based on the relevance of your content in relation to the used keywords. Spiders crawl through the internet to index millions of sites on a regular basis. These spiders crawl through your entire website looking for keywords, the quality of incoming links, originality of your content.

If you link to sites with a high Page rank, it will improve your rank in the search results. The search engine spiders browse through your content and follow all the links on your site, similar to how a human goes through your website. Since these spiders can only crawl through content (letters, words, sentences) it is irrelevant to put videos, pictures, music on your website because the spiders cannot see what this content is about.

Search engine spiders are also not able to crawl through JavaScript based content. Another point relevant to your rank in the search engine is the history of your website. Google prefers to give older websites a higher rank than new ones.

The key principle of SEO says “original content is King”. If you duplicate or copy paste content, Google will devalue your website.
A good balance between incoming and outgoing links is also from initial importance. If a lot of websites with a low page rank link to your site, you will get a lower rank in the search results.

Search Engine Optimisation is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

SEO activity does not automatically guarantee you top ratings but if you neglect basic rules, the results are bound to suffer. Also, if you set realistic goals – i.e. to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 3 search engines, you will feel happier and more satisfied with your results.


Link Building Services

Link Building is a part of Search Engine Marketing (SEM) & Search Engine Optimization. The key factor of Link Building is increasing the visibility and popularity of your website pages. One of the major factors of Link Building enables to attract relevant traffic to the web pages. It also helps to get high rankings on the Search Engine Result Pages (SERPs).

There are three types of links, reciprocal or trade links, one way link or non-reciprocal links & three way links. In reciprocal links the two sites are link exchange between them, and thus are beneficial to both website. Search engines now more reliable on one way link. One way links come from directory, article submission, press release, blog, forum, social bookmarking etc. Three ways link building means there is three site with same theme, first website add link from second website and give linkback to the third website. This is use for one way link building purpose.

Our Link Building Services Include:

o  All links would be one way and permanents links.
o  Links will have a natural combination of PR 1,2,3,4 and 5.
o  All links will be related to theme you suggest.
o  No links from porn, adult, casino, spam sites.
o  No links from “No Follow” attributes.
o  Links with the “Targeted Keyword” in the “Anchor Text”.
o  Links to the website will not be through redirect script.


Social Media Optimisation

Social Media Optimization is a technique to generating high traffic on website through social media network site with the help of online communities & online community website. Search engine optimization takes 4 to 6 months to get result in Search Engine. Owner of website do not have time to wait seo result for 6 months. The new strategy is use Web 2.0 or Social Media Optimization to get quick & high ranking in major search engine. SMO or Web 2.0 gets results within 5 days to 25 days. Social Media Network website like You tube, Digg, Twitter, FaceBook, Sonico and Linkedin have huge traffic. But business owner need experts in SMO Marketing who can divert traffic to his website. We have expert team of SMO specialist.

Our Social Media Optimization Services Include:

Forum Marketing –
We add your online website to major and highly social network website to bookmarking and tagging sites like del.icio.us, Digg, StumbleUpon, Mixx etc.

Social Networking Bookmark Marketing –
We promote your website to the popular social networking website like Facebook, MySpace, Linkedin, Twitter, Identi.ca, Orkut and more, where we target your right audience for your servies.

Blog marketing –
Web blogging refers to active participation in the blogging communities related to your business. Blog marketing is an effective way to build that identity and branding your services or product. Blog marketing are very popular technique to generate traffic on your site.

Content Management –
Article Submission, Press releases and blogs posts are useful technique of increasing your online website popularity. We offer expert services of content management for your website.


Pay Per Click

Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in list of results for search queries that have been specified by you. Your website’s ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking.

PPC is essentially a method of advertising your website on search engine results (in the sponsored result listing) where advertisers bid against each other to be the top search result on particular keywords or keyword phrases. If you ever make a keyword query on prominent search engines, you will find ad boxes or sponsored links on top or on the right side of the actual results. Your website will appear in those areas. Your website advertisement will be visible next to search engine results. On every instant when a visitor happens to click on your site, you will be charged for that click. Cost per click is the bidding amount you have agreed to pay whenever there is a click on your result.

In order to manage a successful PPC campaign, you need a professional outfit – like Master Computech to do the concrete ground work and ample research and analysis. Choosing right keyword and the right search engine to advertise are the keys for a successful PPC campaign.